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Guru Makeup
For their new flagship store in London’s upscale Kensington district, Guru Makeup Emporium, a professional and special-effects makeup supplier, needed a facelift of sorts. They wanted a contemporary, well-lit, and airy feel to permeate every detail of the shop, but especially for the displays, which had to both elevate and support bulk of product without conveying a sense of visual weight.
Product(s) in use
Info
Type
Retail
Client
Guru Makeup Emporium
Location
London
Designer
Guru Makeup Emporium
B+N Industries’ Cable and Rod system was used to make Guru’s display goals a reality. Shelving and shop floor storage for small and large goods, a counter for makeup application, and some balustrading to the ground floor retail area were requested. All of these applications needed to be durable and strong, as they would be accessed by customers and staff throughout the day. They also needed to be easy to clean and simple to reposition.
To accomplish all this, a mix of standard and bespoke solutions was used. Long runs of inline shallow glass, supported by a 12mm rod system in silver satin anodized aluminium finish, we re used as shelving. For the makeup application bar, custom, wall-fixed, stainless steel rods were made, which held up a glass counter. The balustrading down to the lower ground floor sales area came from the company’s 3mm cable range.
